It’s time to start sharing, team! With the theatrical release of The Secret Art of Human Flight happening on fourth of July weekend, it’s going to take some social media savvy and we’re going to do this in waves. Welcome to Wave One.

WAVE ONE

Here are some dates and venues if you want to incorporate any of this data in your messaging:

JULY 3

LOS ANGELES
Laemmle Noho 7
5240 Lankershim Blvd, North Hollywood, CA 91601

AMC Fullerton 20
1001 S Lemon St, Fullerton, CA 92832

AMC Ontario Mills 30
4549 Mills Cir, Ontario, CA 91764

AMC Orange3 30
20 City Blvd W Suite E, Orange, CA 92868

SAN DIEGO
AMC Mission Valley 20
1640 Camino Del Rio N, San Diego, CA 92108

DALLAS - FT. WORTH
AMC Mesquite 30
19919 Lyndon B Johnson Fwy, Mesquite, TX 75149

HOUSTON
AMC Gulf Pointe 30
11801 S Sam Houston Pkwy E, Houston, TX 77089

PHOENIX
AMC Ahwatukee 24
4915 E Ray Rd, Phoenix, AZ 85044






JULY 5

SAN FRANCISCO
Roxie Theater
3117 16th St, San Francisco, CA 94103 (H.P. Mendoza present for 7/5 screening)

NEW YORK
Cinema Village
22 E 12th St, New York, NY 10003

JULY 19

SAN DIEGO
Digital Gym Cinema
1100 Market St, San Diego, CA 92101


[𝘞𝘢𝘷𝘦 𝘛𝘸𝘰 𝘸𝘪𝘭𝘭 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘈𝘶𝘨𝘶𝘴𝘵 𝘥𝘢𝘵𝘦𝘴 𝘧𝘰𝘳 𝘊𝘩𝘪𝘤𝘢𝘨𝘰, 𝘋𝘦𝘵𝘳𝘰𝘪𝘵, 𝘓𝘢𝘬𝘦𝘷𝘪𝘭𝘭𝘦 (𝘔𝘕), 𝘙𝘪𝘷𝘦𝘳𝘴𝘪𝘥𝘦 (𝘊𝘈), 𝘔𝘰𝘯𝘳𝘰𝘦 (𝘞𝘈) 𝘢𝘯𝘥 𝘚𝘢𝘭𝘦𝘮 (𝘖𝘙)]

SHAREABLE MEDIA!

The Facebook trailer

Most of us on this team have a Facebook account, and most of our followers are pretty interactive with us. Because Meta’s algorithm prioritizes videos uploaded directly to their servers, you should use this link if you want to share on Facebook.

https://www.facebook.com/humanflightfilm/videos/1444681412835552

Best times to post: between 7am - 9am, 1pm - 3pm, and 7pm - 9pm
Best days to post: Friday and Saturday take the lead, offering prime opportunities for heightened visibility and interaction. Conversely, Sundays emerge as the least favourable day for posting.

(data courtesy of Sendible.com)







The Twitter/X trailer

The beauty of Twitter/X is that you are sharing to your own community with the prospect of having it break into other communities. If you plan to use Twitter to promote during Wave One, repost or Quote Tweet from this link; it helps us keep centralize our media and keep track of views!

https://x.com/hpmendoza/status/1804052624607514804

Best times to tweet:

  • Monday: 4 a.m., 11 a.m., and 4 p.m.

  • Tuesday: 9 a.m., 11 a.m., and 4. p.m.

  • Wednesday: 12 p.m., 3 p.m. and 4 p.m.

  • Thursday: 12 a.m., 10 a.m., and 11 a.m.

  • Friday: 12 a.m., 11 a.m., and 1 p.m.

  • Saturday: 8 p.m., 9 p.m., and 10 p.m.

  • Sunday: 12 a.m., 3 p.m., and 7 p.m.

(data courtesy of Buffer.com)







The Instagram trailer

This is potentially the farthest reaching platform for most of the people on our team. If you know how to “re-gram”, feel free to do so from this link - HOWEVER! In the spirit of centralizing media and keeping eyes on numbers, if you want to share this trailer, add it to your Instagram Story. This creates a link within the story that viewers can click on to watch the whole trailer.

https://www.instagram.com/p/C74Ufg8Ju4Q/

Best times to post an Instagram Story: during lunch breaks, between 11 am and 2 pm. Also, you may want to consider posting on weekends or Fridays as users tend to spend more time active on the app as well as gain a growing curiosity to see what their close network is up to.

(data courtesy of Hopper HQ)

THANK YOU!

That’s as much damage as I can do, for now. Let’s share this trailer and the theatrical release info until Wave Two when we have more info on theaters, even more media to share (like sanctioned film clips, new 30 second commercials and the soundtrack advertisement!) and more good reviews and articles. Keep an eye out for an e-mail from me signaling when Wave Two starts, but until then THANK YOU Street Team for helping spread the word for our baby.

H.P.